How Glow* became the #1 female media brand in South Africa.
In partnership with Vodacom.
Our Services:
Brand Strategy, Brand CI and Development, Content Strategy and Production
The Challenge:
To craft and establish a new digital brand by creating authentic, consistent, and engaging content - positioning Glow* as the #1 female media brand in South Africa.
The Solution:
Ideate, create and distribute premium localised content delivered direct to Vodacom’s vast mobile network, and targeted to audience personas with genuine interest.
The Result:
Glow* content is produced by the brand and in collaboration with local content creators to remain relevant and original. Forty pieces of original content are published per month and distributed by SMS campaigns, RCS campaigns, Web campaigns & ARC’s campaigns.The website platform is the content hub, the home of all media-rich content for monthly themes and content verticals.
The Client
Vodacom is South Africa’s leading mobile communications company, connecting 43 million South African’s since 1993. In addition to its telecommunications services, Vodacom South Africa is committed to driving socio-economic development in the country through its various corporate social investment programs. These programs focus on education, healthcare, and social welfare, and aim to empower individuals and communities to improve their quality of life.
