Creating ocean-based opportunities for underprivileged youth
Our journey with Sentinel Ocean Alliance
Our Services:
Brand Strategy, Content Strategy
The Challenge:
Create a story for SOA that promotes awareness around the transatlantic race opportunity, as well as secure sponsorship for the Sentinel Swim School that aims to teach every child in Hout Bay how to swim.
The Solution:
Sentinel Ocean Alliance (SOA) was formed to create ocean-based opportunities for the underprivileged youth of Hout Bay in Cape Town, SA.
The Result:
Sponsorship was secured through the success of storytelling and we are very happy to have been able to contribute in a small way to SOA’s aim to teach every child in Hout Bay how to swim.
The Client
Paradigm Connect partnered up with SOA and international Yacht Master, Adrian Kuttel to articulate and package the storytelling around a transatlantic race opportunity to promote and build awareness for SOA.
