Danish design made accessible.
Our strategy for Sofacompany
Our Services:
Brand and Content Identity, Overall Digital Strategy, Channel Strategy to meet KPIs, Newsletter CRM
The Challenge:
To revamp Sofacompany’s strategy and help them connect with their customers.
The Solution:
Paradigm Connect developed a brand communication and channel strategy through the articulation of the brand identity and positioning. Our digital team worked closely alongside the Sofacompany executive team to ensure a streamlined digital performance strategy. Our Creative team assisted with social media and website content creation.
The Result:
A revamped strategy that helped to launch Sofacompany into further success and helped the company connect with its customers.
The Client
Based in Cape Town, SA, the ever-stylish Sofacompany set out to challenge the furniture industry by making high-quality Danish design available to all.
